If you walk through Spitalfields in East London and you happen to care anything about mens fashion, you will not be able to resist the urge to walk into Justin Deakin's shop located at 22 Hanbury Street. I stumbled across this store on a recent trip to visit Daniela who knew I would be interested in checking out this neighborhood. For those who don't know, Spitalfields is like East Village Manhattan, but with much more history and significance. It's a vibrant, diverse community, rich with underground art, music, and literature tradition. It's also making a name for itself for the fashion and designers that have found their home in the neighborhood, Justin Deakin included. The storefront window is adorned with the simple phrase "Make the right noise." Visit his website at JustinDeakin.com.
Justin Deakin |
I was greeted on the inside by Bobby, longtime friend of Justin and also London restaurateur/businessman. After perusing the shop and learning a little about the brand from Bobby, I met Justin who happened to be in the shop that day. Immediately you could tell Justin has a passion for what he does as he describes the quality of materials and workmanship that goes into each and every one of his shoes. He has been a top London shoe designer for over 15 years, and he has brought all of his experience to bear in this line of shoes.
At the entrance, a drum-kit displays a few pairs of shoes, including this pair of leather strapped boots.
Justin designs the shoes and draws inspiration from everything he sees and does, including a 2 year stint in Italy learning and designing with some of the world's top shoe designers. |
Video courtesy of Think-Work-Play
Don't be surprised if Justin offers you a drink during your visit to his shop. The afternoon I was there, we shared some Chivas Regal 18 year, a very smooth whiskey scotch. It was perfect for an afternoon of storefront browsing in this quaint neighborhood. As always, I recommended he try and stock Pappy Van Winkle bourbon, which happens to be in abundance at the Amathus Drinks in SoHo. |
Justin Deakin, Ltd 22 Hanbury Street London E1 6QR T +44 (0)20 7247 0985 justin@shoestringassociates.org JustinDeakin.com
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